Join Sir Chris Hoy for a hot lap around Portimão as he puts the Davanti Protoura Sports to the ultimate test in a Mercedes-AMG E53.

British Olympic legend Sir Chris Hoy has been testing Davanti Tyres’ Protoura Sport in Portugal to see if it truly delivers the ultimate high performance driving experience.

To do that, he joined Davanti at its partner track – F1’s Autódromo Internacional do Algarve in Portimão – to put Protoura Sport through its paces.

Driving a Mercedes E53 AMG at speeds of up to 150mph, Sir Chris seized the opportunity to explore the full high performance capabilities of Davanti’s flagship range.

“I’ve tested Protoura Sport lap after lap and they’ve been incredible,” said Sir Chris, who since retiring as one of Britain’s most decorated Olympians has taken up a career in motorsport.

“This is the first time I’ve got them out on track and they hold really well at high speed. I genuinely can’t believe how little wear they showed despite me constantly pushing them hard.

“I’ve really enjoyed exploring the capabilities of Protoura Sport on this iconic track.”

As official ambassador for Protoura Sport, Sir Chris has been running them on his personal vehicle throughout 2021.

Protoura Sport is the first tyre allocated significant development time at Davanti’s new European Development Centre at IDIADA. Submitted to both Dekra and TÜV SÜD, it  outperformed leading brand rivals in a series of scientific performance tests.

Designed for the premium vehicle market, Protoura Sport’s performance and styling place it among the established UHP class-leaders.

Built with an enriched rubber compound to offer exceptional grip at high speeds, Protoura Sport’s key design features ensure grip and control is delivered where it is needed instantly.

Precision-engineered interlocking tread blocks and an integrated intelligent water management system featuring wide circumferential grooves, trapezoid projections and hydro-dynamic dimples drive water away from the contact area without any negative impact on dry-weather driving.

Sir Chris Hoy Protoura Sport Ambassador

“There’s a noticeable difference between Protoura Sport and other UHP tyres I’ve fitted in the past,” said Sir Chris.

“Protoura holds the road really nicely in both dry and wet conditions. Even during heavy downpours they just keep hold of the road in a way that feels more reliable and predictable than other tyres.

“Their grip under braking also gives you plenty of confidence. I love driving, being in control and Protoura Sport gives you an incredible connection to the road, making the car feel at one with the driver.

“By combining that enhanced handling control with lightness of steering you just eat up miles, whether you’re heading up and down the motorway or exploring country lanes.”

Discover Protoura Sport at Learn more about Sir Chris’ role as Protoura Sport ambassador at