There’s some exciting times ahead over at Rota UK. Why’s that? Well, it’s because they’ve just launched their brand-new 360FF range with this concave vision of loveliness, the FF01.

Now, if you haven’t guessed from the name, the FF01 is their very first flow -formed wheel. This is a manufacturing process where the face is cast as a short blank and the barrels are drawn up with rollers under immense heat and pressure, a bit like clay on a potter’s wheel.

And while I realise I seem to mention this process every month (and that probably annoys the shit out of regular readers), there’s a good reason I do – because it’s bloody witchcraft I tell you! I still can’t get my head around it.

But the important thing is that it means you get a stronger, much-lighter rim. The 8.5×19 FF01 comes in at just 9.4kg and, for any 19-incher, that’s just bonkers!

Initially only staggered 19s will be available in all the core PCDs, but there’s plenty more size options on the horizon. Oh yes, and they look the bollocks too. What more could you possibly ask for?

Sizes: 8.5 and 10×19
PCDs: 5×108, 5×112, 5×114 and 5×120
Finishes: Silver

From £275 (EACH)

For more info see Rare Rims